WHY DIRECT MAIL
What is Direct Mail?
Direct mail is a marketing approach that allows you to send information about your company – specials, new products, upcoming events – directly to targeted customers through traditional postal services. Unlike mass mailings that deliver your message to every household or business, direct mail campaigns tend to have a higher response rate. When a direct mail piece or package is composed properly, your sales campaign will receive measurable results with a high ROI.
Direct mail can take different forms depending on your product or service, your target market and your approach. It can be as simple as a one-page sales letter, or as complex as a package with several types of materials including letters, stickers, scratch cards and brochures.
What is most important in every direct mail piece is to have at least one “call to action” on each piece that compels the recipient to purchase your product, call for more information, or visit your website.
Higher Response Rates for a Better Campaign
There are several proven approaches to direct mail campaigns that will boost your response rate. Part of it is the package you send out. But the real advantage to direct mail is that you can choose who will receive your offer. By targeting people who are most likely to be interested in your product or service, you automatically increase your chances for a sale. You can target your customers based on demographic variables including:
-
Geographic location
-
Age
-
Gender
-
Occupation
-
Presence of children
-
Income
-
Affiliations (such as club membership and magazine subscribers)
-
People who have responded to past campaigns
-
Business type, size, industry
-
New homeowners
You can target even further by choosing several of these demographics, such as physicians in Pittsburgh who have children, or parents who have an income of in excess of $50,000 and have a dog.
Quinn Marketing and Communications is a Leader in Direct Mail Marketing
Quinn Marketing and Communications (QMC) has created and launched successful campaigns for thousands of clients. We can assist you with any part of your campaign, or let the QMC expert marketers do everything for you from concept and design to printing and mail-out to follow-up and analysis. Get years of direct mail marketing on your side – get QMC.
You can View The QMC Portfolio , Get a Quote on your campaign, or browse this section for more information.
|
